April 16. San Miguel Brewery Centenary
Amstar Company, Inc. Perf. 14.
Sheets of 50 (5
1p Mugs of Beer, San Miguel Beer Logo -
5p50 Mugs of Beer, San Miguel Beer Logo -
Design Consultant: Mandy Labayen
SMC Artists: Rafael David, Henry V. Reyes
First Day Covers:
Manila, Los Baños, Cebu City, Naga City, Bacolod
City, Davao City, Iloilo City and other capital cities nationwide.
SAN MIGUEL BEER CENTENARY
This commemorative stamp marks a milestone in Philippine industry -
the beer industry's hundredth year in the country. The stamp's
significance likewise serves as testimony to San Miguel
Corporation's one hundred years of being part of the country's
social, political and economic history from 1890 to 1990.
Through the years, San Miguel Corporation (SMC) has become an
institution, an integral part of national life, of national
tradition. SMC's one hundred years may well represent what the
Philippines as a nation has been working for a life of enterprise,
vision and innovation, of dedication to excellence, of commitment to
public welfare and improved quality of life. Today San Miguel
Corporation and its subsidiaries generate about four per cent of the
country's gross national product, and contribute over seven per cent
of the government's tax revenue, providing livelihood to thousands
of Filipinos. SMC's celebration of its centenary is a celebration of
The stamp design reflects the importance of beer making as a major
industry with an impact on Filipino life.
The foaming beer mugs and the "excudo" represent San Miguel
Beer, the very first Filipino beer brewed at La Fabrica de Cerveza
de San Miguel.
Established in 1890, La Fabrica de Cerveza de San Miguel,
Southeast Asia’s first brewery produced and bottled what
would eventually become one of the bestselling beers in the
region. Within the span of a generation, San Miguel Beer
would become an icon among beer drinkers.
San Miguel Beer was being exported from its headquarters in
Manila to Shanghai, Hong Kong and Guam. A pioneer in Asia,
San Miguel established a brewery in Hong Kong in 1948, the
first local brewer in the crown colony. Today, San Miguel
Beer–the Company’s flagship product–is one of the largest
selling beers and among the top 10 beer brands in the world