1990, April 16. San Miguel Brewery Centenary
Litho Offset. Amstar Company, Inc. Perf. 14.
Singles, Sheets of 50 (5 x 10))
1p Mugs of Beer, San Miguel Beer Logo - Singles (3,000,000)
5p50 Mugs of Beer, San Miguel Beer Logo - Singles (3,000,000)
Design Consultant: Mandy Labayen
SMC Artists: Rafael David, Henry V. Reyes
First Day Covers:
Manila, Los Baños, Cebu City, Naga City, Bacolod City, Davao City, Iloilo City and other capital cities nationwide.
SAN MIGUEL BEER CENTENARY
This commemorative stamp marks a milestone in Philippine industry - the beer industry's hundredth year in the country. The stamp's significance likewise serves as testimony to San Miguel Corporation's one hundred years of being part of the country's social, political and economic history from 1890 to 1990.
Through the years, San Miguel Corporation (SMC) has become an institution, an integral part of national life, of national tradition. SMC's one hundred years may well represent what the Philippines as a nation has been working for a life of enterprise, vision and innovation, of dedication to excellence, of commitment to public welfare and improved quality of life. Today San Miguel Corporation and its subsidiaries generate about four per cent of the country's gross national product, and contribute over seven per cent of the government's tax revenue, providing livelihood to thousands of Filipinos. SMC's celebration of its centenary is a celebration of Philippine tradition.
The stamp design reflects the importance of beer making as a major industry with an impact on Filipino life. The foaming beer mugs and the "excudo" represent San Miguel Beer, the very first Filipino beer brewed at La Fabrica de Cerveza de San Miguel.
Established in 1890, La Fabrica de Cerveza de San Miguel, Southeast Asia’s first brewery produced and bottled what would eventually become one of the bestselling beers in the region. Within the span of a generation, San Miguel Beer would become an icon among beer drinkers.
By 1914, San Miguel Beer was being exported from its headquarters in Manila to Shanghai, Hong Kong and Guam. A pioneer in Asia, San Miguel established a brewery in Hong Kong in 1948, the first local brewer in the crown colony. Today, San Miguel Beer–the Company’s flagship product–is one of the largest selling beers and among the top 10 beer brands in the world
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Commerce / Business