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2005, November 16.  Christmas Animated Displays

Litho Offset.  Amstar Company, Inc.  Perf. 14.

Singles, Sheets of 50 (5 x 10)

 

    

     6p   Church  - Singles   (50,000)

   17p   Nativity Scene - Singles  (50,000)

  21p   Joseph and Mary  - Singles  (50,000)

  22p   Midnight Mass  - Singles   (50,000)

 

Designer:  Alex Rosario

Designs:  Greenhills Christmas Animated Displays

 

First Day Covers:  Manila

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What is Christmas without the mannequins of COD Department Store? Without a doubt, Manila COD's Christmas Animated Display has become a major attraction to hundreds and thousands of shoppers and passers by. The display's inherent colors, moving mannequins and different themes has captured, captivated and entertained audiences of all walks of life.

What started as a marketing strategy when COD was just starting became a unique Christmas tradition of the store since 1962. The first display was of a Santa Claus made from cardboard that was hung on a display window of the first COD store in Avenida Rizal. It was on 1966 that a new trend in holiday decorations using animated mannequins was started at COD Araneta Center. Atop a 50­meter ledge the featured themes run from Cinderalla, Christmas Galactica, Muslim Festival and Christmas Wonderland.

When the COD department store closed in 2003, many were disheartened to loose this unique display of colors. Among them was the notable Ortigas and Company, Limited Partnership, owners of the renowned Greenhills Shopping Center, whom as fate would have it, decided to adopt the tradition and gave the mannequins a new home. Thus came about the Greenhills Christmas Animated Display. Its first theme was "The Christmas Story" followed by "Paskong Pilipino".

 

TOPICAL CATEGORIES

• Christmas

• Religious

• Churches

Articles by Dr. Ngo TiongTak