2011, May 12. Pacific Paint (Boysen) Philippines, Inc.
Pre-Stamped Envelopes
Amstar Company, Inc.
Business Envelopes 4 1/8 x 9 1/2 inches, White, Airmail, Printed on Both Sides
9p Boysen Logo, With Window, White (5,400)
12p Boysen Logo, With Window, Air Mail (5,400)
* Printed at the back: Seven different kinds of canned paints.
Note: 5,000 sets were purchased by Pacific Paint (Boysen) Philippines, Inc.
First Day Cover: Manila
Pacific Paint (Boysen),
Inc.
The Founding
Walter Neal Boysen founded Boysen Paints in Oakland, California USA, in
1926.
Taking advantage of his 6 years salesman experience for PPG
Paint Company, Walter began manufacturing paints under his own label.
His business followed a steady growth and a series of expansion
despite the economic challenges of the US Depression years. Boysen
implemented a heavy advertising campaign and created a network of dealer
accounts which paid off and led to a stronger sales and acquisition of
key retail outlets in Oregon and Washington states. This was followed by
a strategic move to improve capacity of its existing Oakland plant and a
purchase of a factory in Los Angeles later on. The construction boom
after the second world war led to a major expansion that brought the
company to 11 US states.
Establishment in Asia
Boysen Paints was
introduced to Asia in the 1960s. It has given Pacific Paints the license
to manufacture its premium paint products. It carried the Nation brand,
its economical paint line. The growing market share in Asia and the
Pacific, especially in the Philippine market, necessitated the creation
of a fully integrated state-of-the-art manufacturing facility in Cavite,
Philippines. This ISO certified paint facility is said to be the most
modern paint factory in Southeast Asia.
In its more than 50
years of leadership in the Philippine industry, Boysen has earned
milestones for delivering high quality paint and innovative products.
Its major achievements include the adoption of pure acrylic technology,
the introduction of Virtuoso, a stain resistant paint that utilizes
Teflon technology, and Healthy Home paints with Microban Anti-bacterial
protection. Readers Digest Most Trusted Brands Survey, the most credible
and most transparent branding survey, has awarded Boysen a Platinum
status for the second year in a row, 2006 and 2007. It is also the First
Filipino paint company to be given by SPIK, also known as the Chemical
Industries Association of the Philippines, the privilege to use the
Responsible Care logo. Boysen belongs in Coatings Agenda Top 50 Paint
Companies in the World in terms of volume produced.
(http://www.eboysen.com/aboutus.htm)
-
Business/Commerce