2012, August 31. Ramon O. Valera - Birth Centenary
Litho Offset. Amstar Company, Inc. Perf 14
Singles, Sheets of 40 (4 x 10)
7p Ramon O. Valera, Fashion Designer (100,200)
Layout Artist: Victorino Serevo
First Day Covers: Manila
RAMON O. VALERA, NATIONAL ARTIST FOR ALLIED ARTS - FASHION DESIGN CENTENARY
A Filipino designer from 1930's to 1960's known for his elegant gowns and ternos. Named National Artist in 2006, he is the first National Artist in Fashion. He was also one of the first male fashion designers. He began his career in design in 1935. Among his illustrious clients were First Ladies Aurora Quezon and Imelda Marcos and actress Gloria Romero. He made innovations to the terno, making it one piece and doing away with the tapis and panuelo. http://en.wikipilipinas.org/index.php?title=Ramon_Valera
More than a shining National Artist, Valera was known to have created gowns for international beauties like Queen Sirikit of Thailand and US First Lady Ladybird Johnson. He was very meticulous and very particular about the women who would wear his gowns. Each gown can only be worn by the muse he had designed it for. Beyond artistry, the man was a visionary and a trailblazer. His works are still being studied by fashion students and artists alike. How many couturiers could boast of not using patterns (he worked directly on fabrics, using only his imagination) and of treating their beads, appliques, cloth as if they were paint and canvas? It has been said that Valera refuses to be called a fashion designer — he is undoubtedly more of an artist than a designer. http://www.sarimanok.ph/2010/10/national-artist-ramon-valeras-craft/
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Famous Filipinos
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Artists