10p Portrait, Salud S. Tesoro -
Singles (102,400)
Layout Artist: Victorino Serevo
First Day Covers: Manila
Salud S. Tesoro, Mother of Philippine Handicrafts - Birth
Centenary
Tesoro’s Philippine
Handicrafts kicks off year-long celebration, With Celebration of the
Birth Centennial of Salud S. Tesoro.
Providing quality Philippine handicrafts since 1945 and hailed as
the authentic brand for the best in native products, Tesoro’s takes
on 2015 beginning with the celebration of the birth centenary of its
late co-founder, the much admired Salud S. Tesoro on Friday,
February 6.
Her birth centennial kicks off a year-long program that will
culminate with the Celebration of Tesoro’s 70th year in business
come October. The activities will highlight how Tesoro’s continue to
reflect the timeless virtues of Salud S. Tesoro: to combine industry
with passion, honesty with integrity, leadership with innovation –
all presented with the exemplary service that earned her the
sobriquet, “The Mother of Philippine Handicrafts.”
A woman of guts, genius,
and determination.
Tesoro’s emerged in 1945 from the ashes of the liberation
that ended World War II. In the fluid reconstruction environment,
Sally convinced her husband, Nestor Tesoro to leave his job as a
Bureau of Immigration lawyer and join her “Sally’s Gift Shop” in the
erstwhile central commercial street of Escolta in Manila. They
renamed the business “TESORO’S,” which appropriately means
“Treasure” in Spanish. It was then that Sally dreamed up the
“All-under-one-roof” idea, gathering in her store all the quality
local crafts for which she had scoured the country. In time, the
couple’s reliability, honesty, and fair dealings won them many
regular clients, and the store became a mandatory stop for tourists
and visiting VIP’s in the ensuing decades. Their reputation for
personalized service and consistent quality made TESORO’s the
destination for gift-shopping for Philippine craft and apparel,
especially Barongs.
Salud S. Tesoro received many awards in recognition of her
leadership. Among these were the Presidential Award of Merit
conferred by President Marcos, the Management Association of the
Philippines Award for Excellence, the Agora Award, and the Gear
Award, among many others.
In 1973, Mr. Tesoro passed away, spelling the end of an unusually
harmonious and compatible husband-and-wife business partnership. But
Sally, or Doña Salud as society came to call her, soldiered on. She
grew the business even more, expanding into exports and investing in
real estate. All throughout, she supported her ten children and
growing family of staff and suppliers. Through her indefatigable
work ethic, she communicated the belief to all whose lives she
touched that with perseverance and determination, one can succeed.
http://tesoros.ph/tesoros-philippine-handicrafts-kicks-year-long-celebration-celebration-birth-centennial-salud-s-tesoro/