Republic of the Philippines - Stamps & Postal History

RP Issues of 2015

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2015, February 6.  Salud S. Tesoro, Birth Centenary

Litho Offset, Amstar Company, Inc.,  Perf 13 1/2;  Jumbo-sized 35mm x 50 mm

Singles, Sheets of  32

                    

 

10p  Portrait, Salud S. Tesoro - Singles   (102,400)

 

Layout Artist:  Victorino Serevo

 

 

First Day Covers:  Manila

  

         

 


 

Salud S. Tesoro, Mother of Philippine Handicrafts - Birth Centenary

Tesoro’s Philippine Handicrafts kicks off year-long celebration, With Celebration of the Birth Centennial of Salud S. Tesoro.  Providing quality Philippine handicrafts since 1945 and hailed as the authentic brand for the best in native products, Tesoro’s takes on 2015 beginning with the celebration of the birth centenary of its late co-founder, the much admired Salud S. Tesoro on Friday, February 6.

Her birth centennial kicks off a year-long program that will culminate with the Celebration of Tesoro’s 70th year in business come October. The activities will highlight how Tesoro’s continue to reflect the timeless virtues of Salud S. Tesoro: to combine industry with passion, honesty with integrity, leadership with innovation – all presented with the exemplary service that earned her the sobriquet, “The Mother of Philippine Handicrafts.”

A woman of guts, genius, and determination.  Tesoro’s emerged in 1945 from the ashes of the liberation that ended World War II. In the fluid reconstruction environment, Sally convinced her husband, Nestor Tesoro to leave his job as a Bureau of Immigration lawyer and join her “Sally’s Gift Shop” in the erstwhile central commercial street of Escolta in Manila. They renamed the business “TESORO’S,” which appropriately means “Treasure” in Spanish. It was then that Sally dreamed up the “All-under-one-roof” idea, gathering in her store all the quality local crafts for which she had scoured the country. In time, the couple’s reliability, honesty, and fair dealings won them many regular clients, and the store became a mandatory stop for tourists and visiting VIP’s in the ensuing decades. Their reputation for personalized service and consistent quality made TESORO’s the destination for gift-shopping for Philippine craft and apparel, especially Barongs.

Salud S. Tesoro received many awards in recognition of her leadership. Among these were the Presidential Award of Merit conferred by President Marcos, the Management Association of the Philippines Award for Excellence, the Agora Award, and the Gear Award, among many others.

In 1973, Mr. Tesoro passed away, spelling the end of an unusually harmonious and compatible husband-and-wife business partnership. But Sally, or Doña Salud as society came to call her, soldiered on. She grew the business even more, expanding into exports and investing in real estate. All throughout, she supported her ten children and growing family of staff and suppliers. Through her indefatigable work ethic, she communicated the belief to all whose lives she touched that with perseverance and determination, one can succeed.

http://tesoros.ph/tesoros-philippine-handicrafts-kicks-year-long-celebration-celebration-birth-centennial-salud-s-tesoro/

 

 

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  • Famous Filipinos

 

Articles by Dr. Ngo Tiong Tak

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Issues of 2015